Frequently Asked Questions
Expert answers to your questions about Generative Engine Optimization (GEO), AI SEO, and traditional SEO approaches
Generative Engine Optimization (GEO)
Learn about optimizing your content for AI platforms like ChatGPT, Claude, and Google SGE
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the process of optimizing your website and content to get discovered, cited, or recommended by AI platforms like ChatGPT, Claude, Perplexity, and Google SGE. Unlike traditional SEO, which focuses on search engine rankings, GEO helps your brand show up in AI-generated answers.
How is GEO different from traditional SEO?
SEO focuses on ranking your site in search engines like Google. GEO focuses on making sure your brand is included in the answers generated by AI assistants. GEO relies on content clarity, trust signals, and citation strategy to ensure LLMs like ChatGPT pull from your site.
Which AI platforms can getbool help me appear on?
getbool helps you increase visibility on platforms powered by large language models (LLMs), including ChatGPT, Claude, Perplexity, Bing Copilot, Google SGE, Grok, and emerging AI search engines. Our optimization process is designed to align your site with the content structures and sources these AIs prioritize.
What makes GEO different from SEO?
While SEO focuses on search engine rankings through keywords and backlinks, GEO optimizes for AI-generated responses by emphasizing entity recognition, factual authority, and structured data that LLMs can easily interpret.
How long does it take to see results from GEO?
Initial visibility improvements can be seen within a few weeks, with significant results typically appearing after 3 months of consistent implementation. The timeline varies based on your industry competition and your current content foundation.
What kind of businesses benefit most from GEO?
Any business seeking discovery through digital channels can benefit, but those in competitive industries with high-value products or services, e-commerce, B2B solutions, and information-based businesses typically see the highest ROI from GEO investments.
What signals do LLMs prioritize when choosing content to reference?
LLMs prioritize trusted, structured, and well-cited content. They favor recent content from high-authority sites, pages with clear structured data (like FAQs and product schemas), and sources cited frequently across the web. GEO helps you become one of these preferred sources.
AI-Based SEO
Discover how AI is transforming search and how to optimize for AI-assisted search experiences
How does AI-based SEO work?
AI-based SEO uses artificial intelligence to analyze search intent, optimize content, and improve visibility across search engines and AI platforms like ChatGPT and Gemini. It focuses on topics, entities, and structure that large language models understand, making your content easier to find, recommend, and trust—both by users and AI assistants.
Why is it important that my website shows up in AI responses?
As more users shift from traditional search to AI tools for answers and recommendations, showing up in AI responses puts your brand directly in front of your audience. Instead of being just one link in a list, your website becomes part of the answer—boosting trust, visibility, and traffic in a world where AI is reshaping how people search.
What are the benefits of optimizing content for AI responses?
Optimizing for AI responses increases your chances of being featured in direct answers and recommendations. This boosts your brand's visibility and credibility while driving qualified traffic from users who rely on AI tools to make decisions—often bypassing traditional search. It helps position your website as a trusted source and can lead to higher engagement and conversions.
How do AI models choose content to reference?
AI models reference content they trust—typically from websites that are clear, well-structured, authoritative, and frequently mentioned online. They look for helpful, up-to-date information that directly answers user questions. Content that uses clear language, defines key concepts, and is associated with strong domain signals is more likely to be included in AI-generated responses.
What is the difference between traditional SEO and AI-driven SEO?
Traditional SEO focuses on ranking in search engines using keywords, backlinks, and technical setup. AI-driven SEO goes further—optimizing content so it's understood and recommended by AI tools. It emphasizes clarity, topic depth, entity recognition, and formatting that helps AI models extract and trust your content in conversational answers.
My website isn't showing up in AI responses—what can I do?
Start by optimizing your content for AI models: use clear language, define key topics and entities, and structure pages so information is easy to extract. Strengthen your authority with backlinks, mentions, and schema markup. Publishing helpful, relevant content regularly also increases your chances of being recognized and recommended by AI tools.
How can I make my content more visible in ChatGPT answers?
Focus on clarity, depth, and trust. Use simple, well-structured language, define key terms, and cover topics thoroughly. Add schema markup, internal links, and authoritative sources to strengthen credibility. Publishing helpful, entity-rich content and earning mentions from trusted sites increases the chances ChatGPT will reference your website in responses.
Traditional SEO
Find answers about conventional search engine optimization strategies and best practices
What is SEO and why is it important?
SEO (Search Engine Optimization) is the practice of improving your website to increase visibility in search engines like Google. It's important because higher rankings drive organic traffic, increase brand awareness, and help you reach potential customers at the exact moment they're searching for products or services like yours.
How long does it take to see results from SEO?
SEO is a long-term strategy that typically takes 3-6 months to show significant results. The timeline depends on your website's current authority, competition in your industry, and the quality of your optimization efforts. Initial improvements may be visible within weeks, but lasting results require consistent work.
What are the most important SEO ranking factors?
The most important SEO ranking factors include relevant, high-quality content; mobile-friendliness; page speed; secure websites (HTTPS); quality backlinks; user experience signals; domain authority; and technical optimization. Google uses hundreds of factors, but these fundamentals have the most significant impact on rankings.
How can I improve my website's SEO?
Improve your website's SEO by conducting keyword research, creating high-quality content, optimizing on-page elements (title tags, meta descriptions, headers), building quality backlinks, ensuring mobile-friendliness, improving page speed, using schema markup, and addressing technical issues through regular site audits.
What's the difference between on-page and off-page SEO?
On-page SEO includes all optimizations made directly to your website, such as content quality, keyword usage, meta tags, site structure, and user experience. Off-page SEO refers to external factors that impact your rankings, primarily backlinks from other websites, brand mentions, and social signals that build your site's authority and reputation.
Is SEO still relevant with the rise of AI search?
Yes, SEO remains highly relevant even as AI search grows. Traditional search still drives significant traffic, and many AI systems incorporate traditional search signals in their algorithms. However, SEO is evolving—requiring strategies that work for both conventional search engines and AI platforms to maximize total digital visibility.
How often should I update my SEO strategy?
You should review your SEO strategy quarterly and make adjustments based on performance data, industry trends, and search engine algorithm updates. Major search engine changes may require immediate adjustments, while the core strategy should evolve continuously based on what's working best for your specific business goals.
getbool Services
Questions about our getScore, getPlan, and getTeam services
What's the difference between getScore, getPlan, and getTeam?
getScore is our AI visibility audit that shows how your brand currently appears across AI platforms. getPlan is a comprehensive 6-month strategy with step-by-step tasks you can implement yourself. getTeam is our full-service option where our experts handle all the optimization work for you.
Do you work with businesses in all industries?
Yes, we work with businesses across all industries including healthcare, finance, technology, e-commerce, professional services, and more. Our GEO strategies are adaptable to any business model that wants to increase their AI visibility and attract customers through AI-powered search.
What makes getbool's approach different from other AI SEO services?
Our approach is science-based and grounded in research from Princeton University and IIT Delhi on how AI systems actually work. We focus on the specific ranking factors that LLMs use, not just traditional SEO metrics. Plus, we provide transparent reporting on your AI visibility across multiple platforms.
Can I cancel my subscription at any time?
Yes, you can cancel your getTeam subscription at any time. We believe in earning your business through results, not long-term contracts. getPlan is a one-time purchase, and getScore is a single audit with no ongoing commitment.
How do you measure success in GEO?
We track multiple metrics including: frequency of AI platform mentions, quality of citations, brand sentiment in AI responses, traffic from AI-powered searches, and conversion rates from AI-referred visitors. We provide monthly reports showing your progress across all major AI platforms.
What if my business is local? Does GEO work for local businesses?
Absolutely! Local businesses often see the biggest impact from GEO because AI assistants are frequently asked for local recommendations. We optimize your presence for location-based queries and ensure your business appears when people ask AI for services in your area.
What's included in the initial AI visibility audit?
Our getScore audit includes: current AI platform mention analysis, content gap identification, technical optimization opportunities, competitor AI visibility comparison, and a prioritized action plan. You'll see exactly how your brand appears (or doesn't appear) when people ask AI assistants about your industry.
Still Have Questions?
Our team of GEO experts is here to help you understand how AI optimization can transform your business.